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BusinessAtEase: 11 Winning Traits for Success in Business

BusinessAtEase
Lawrence Fine

Drawing parallels between elite athletics and business performance, this book identifies eleven human traits that consistently separate good organizations from great ones. It emphasizes mindset, discipline, character, belief, and resilience as competitive advantages that outperform tactics alone.

The focus is on building sustainable success through people, not just plans — a reminder that the greatest strategic advantage any organization has is the quality and character of its people.

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What You'll Learn

  • Why technical business acumen alone isn't enough — and the human traits that separate good companies from great ones
  • The three foundational traits: desire, determination, and dedication — illustrated through stories of Howard Schultz, Sara Blakely, and Airbnb's founders
  • How character and courage differentiate exceptional leaders, with lessons from Patagonia's Yvon Chouinard and Netflix's Reed Hastings
  • Building high-performing teams through chemistry, balance, and belief — the interpersonal dynamics that turn individual talent into collective achievement
  • Mastering the competitive edge through attitude, discipline, and challenge — with case studies from Southwest Airlines, Amazon, and Toyota's kaizen philosophy
  • How to apply championship-athlete mentality to business leadership, strategy, and organizational culture

Who This Book Is For

This book is for entrepreneurs, business leaders, and managers who believe that sustainable success depends on more than systems and strategy. It's written for people who want to understand the character traits behind companies like Apple, Starbucks, Patagonia, and Amazon — and how to cultivate those same qualities in themselves and their organizations. Whether you're building a startup, leading a division, or coaching a team, BusinessAtEase provides a framework for the human side of high performance.

Frequently Asked Questions

What are the 11 winning traits?

The eleven traits are organized into three groups. The foundation: desire, determination, and dedication. The leadership differentiators: character and courage. The team dynamics: chemistry, balance, and belief. The competitive edge: attitude, discipline, and challenge. Each trait is explored through real-world business case studies and drawn from parallels between championship athletics and business excellence.

What does the sports connection have to do with business?

The book argues that elite athletes and exceptional business leaders share the same core human traits — resilience, discipline, team chemistry, and the drive to compete at the highest level. These aren't metaphors; they represent fundamental truths about human performance that apply across domains. The sports lens makes these traits concrete and actionable rather than abstract.

Is this book available for free?

Yes. The complete PDF is available as a free download. Enter your name and email above for immediate access to all 102 pages.

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